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What is big data?


Data is a variety of information that every company and government can have access to help to understand trends, customers preferences and to predict things as well. It has been collected in different ways and for different reasons. As for example, governments use to collect population’s information to analyse demographic growth and use this information to develop social programs and laws that will be necessary for the near future, such as social security. 

Image result for big data

The term Big Data was created in early 2000 and describes a large amount of information/ data. Which involves three types of dimensions, as described for Doug Laney (apud SAS, 2020) volume, velocity and variety. The volume of data is nowadays way wide than before, with numerous sources such as business transactions, smart devices, social media platforms, researches and so on. The other dimension of Data, velocity, comes with the internet of the things influencing on the speed of information is produced and collected, for some kind of business that is a key factor for making the right decisions, like in the financial market. The third dimension, variety, assume that Data comes in all types of formats, and it can be structured such numbers in regular data basis or unstructured such documents, emails, comments on social media and financial transactions. 


 Image result for big data


 Analysis of big data allows analysts, researchers and business users to make better and faster decisions using data that was previously inaccessible or unusable (IBM, 2020). Furthermore, for business analysing Data can use advanced tools and technics as machine learning, predictive analytics, data mining, statistics and natural language to obtain a better understanding of both existing uncharted data sources and processed ones. There are many companies which work processing Data and analysing it, however, skilled staff and budgets still obstacles for this huge market. (Colwyn, 2015). 

References

IBM, 2020. What is big data analytics? [ONLINE] Available at: https://www.ibm.com/analytics/hadoop/big-data-analytics [Accessed on 22 January 2020].
Colwyn, S. 2015. What are the Big Challenges of ‘Big Data’? [ONLINE] Available at: https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/whats-business-challenges-big-data-digitalinsight/ [Accessed on 21 January 2020].

SAS, 2020. Big Data: What it is and why it matters.  [ONLINE] Available at: https://www.sas.com/en_ie/insights/big-data/what-is-big-data.html [Accessed on 21 January 2020].


Another reference

Oracle, 2020. What Is Big Data? [ONLINE] Available at: https://www.oracle.com/ie/big-data/guide/what-is-big-data.html [Accessed on 20 January 2020].

 



Comments

  1. Feu Darty Fice23 January 2020 at 15:31

    Very Informative !

    ReplyDelete
  2. Gozde Balioglu23 January 2020 at 16:03

    It is well written and explains much about big data 👍🏻

    ReplyDelete
  3. Arjun Negi24 January 2020 at 00:52

    Pretty straight forward and informative. Great job Tiago!

    ReplyDelete
  4. Marília Martins 24 January 2020 at 13:25

    Very well written!

    ReplyDelete
  5. (ADI)GIT_blog26 January 2020 at 08:13

    Thank you for sharing this information. The Big data is becoming a crucial part of every company, especially in making decisions and creating business strategies.

    ReplyDelete
  6. Sam DBS27 January 2020 at 07:34

    True Big Data helps to make better decisions

    ReplyDelete
  7. Sedcan Altundal4 February 2020 at 07:19

    A very useful article to understand the basics of big data.
    Thanks for sharing Tiago.

    ReplyDelete
  8. IselaTorres7 February 2020 at 04:37

    Thanks for teaching us about big data! Very useful

    ReplyDelete
  9. Colin Almeida18 February 2020 at 10:58

    Very well written and informative.

    ReplyDelete
  10. vjb.bijapur@gmail.com20 February 2020 at 10:08

    Nice article,well written.

    ReplyDelete
  11. Maël24 February 2020 at 08:09

    Relevant definition of big data, very clear and well explained

    ReplyDelete
  12. SAURAV CHOUDHURY25 February 2020 at 03:40

    Great insight 👍

    ReplyDelete

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