Tiago Pereira

This is an overview of t he Blog traffic based on the reports generated by Google Analytics.    The period  analysed  is from 20 th  of January until the 25 th  of February 2020.   The principal topics covered in this analysis are ,  in or d er ,   Audience, Location,  Type of  Device,   Acquisition and  Behaviour . Other analyses can be performed by using the google analytics account if we compare for example traffic created by new users with the returning ones. However, for this report, only the general view was observed.  

AI marketing is strongly connected with machine learning and uses it to create personalized offers to customers focusing on improving their experience. But before we get started on it, let’s see the definition of AI and Machine learning. AI can be understood as the simulation of human intelligence applied to machines that are programmed to think like humans and mimic also (Investopedia, 2020). On this context Machine Learning is a part of AI that makes possible a system to learn from data instead of programming (IBM,2020). How marketing can be benefited by Machine Learning? The key factor is the data analysis made by this technology. By  analysing  historical data from different sources of a business Machine Learning can improve communication, targeting and offers that contribute create successful campaigns (Smart Insights, 2020). Furthermore, the algorithms for Machine Learning create perceptions from predictive analytics that marketers can use to define act...

We live in an era that is dominated by technology and real-time information, the Big Data represents for many industries and areas benefits and challenges. In what if it has strategic management can lead the business to be ahead from its competitors. In terms of Marketing Big Data has an infinity of benefits that yet will be discovered and explored. However, many surveys and studies are showing what good from  its  business can take advantage   Global research run by TCS (Tata Consultancy Services, 2013) showed how important Big Data is for understanding customer  behaviour , determining customer value, pricing, segmentation and timing as the main benefits for marketing. The correct analysis of this information can also help marketing departments to optimize brand awareness, especially when they know how customers interact with the brand, and as a result of it to improve customer acquisition as pointed by (Pearlman, 2019). Furthermore, the author brings the ...

Big Data has a huge amount of aspects that can be measured in terms of value, but before measuring that it is important to define what part of it is more relevant for an expected business outcome, it means that the value of Big Data will appear depending on the business perspective or objectives.  According to (Rossi, 2015) It is how we make use of data that allows us to fully  recognize  its true value and potential to improve our decision-making capabilities and, from a business standpoint, measure it against the result of positive business outcomes.   The most common ways to verify the value of Big Data are through the three Vs of it, see the post-https://newdatadbs.blogspot.com/2020/02/the-3-vs-of-big-data.html .  However,   there are other perspectives that can be taken into account as highlighted by (Big Data Framework, 2018):   Transparency - It can be used to determine future decisions, that makes a company more tra...