Data is a variety of information that every company and government can have access to help to understand trends, customers preferences and to predict things as well. It has been collected in different ways and for different reasons. As for example, governments use to collect population’s information to analyse demographic growth and use this information to develop social programs and laws that will be necessary for the near future, such as social security. The term Big Data was created in early 2000 and describes a large amount of information/ data. Which involves three types of dimensions, as described for Doug Laney (apud SAS, 2020) volume, velocity and variety. The volume of data is nowadays way wide than before, with numerous sources such as business transactions, smart devices, social media platforms, researches and so on. The other dimension of Data, velocity, comes with the internet of the things influencing on the speed of information is produced a...
This is an academic blog which is part of the lecture of Data and Digital Marketing Analytics from Dublin Business School. Also an space for learning and discussion about digital marketing.